CV

Through my career, I've worked in various roles in and around software engineering, developer relations, and solutions architecture. My passion lies in enabling smart people — whether through developer communities, customer engineering, or building educational pathways that help teams ship successfully. This transcends industries and isn't limited to tech. I'm deeply interested in strategy, public policy (I'm a massive Europhile), renewables, and anything involving hard problems worth solving.

Here's what I've been doing over the past decade or so. I can also provide it in a docx or PDF. To get in touch, check out my About/Contact page.

Experience

Founder, Potniq

2024 - present

Building a business travel optimization tool from 0-1: solving the "ground journey" problem for travellers navigating meetings, connections, and real-time logistics. Designed the data model and system architecture for multi-source travel intelligence. Fully automated marketing and DevOps pipelines using agentic AI technologies.

Senior Customer Experience Engineer → Solutions Architect, Ditto

May 2024 - present

Ditto makes tech that enables apps to sync with flaky or non-existent connectivity, serving customers in retail/Point-of-Sale, airline, cruise line, and more.

I joined as the first Customer Experience Engineer for EMEA, and evolved into the de facto Solutions Architect and technical lead. Primary SA for enterprise customers across airline, restaurant, retail, and cruise line industries. Designed complete data models and edge-to-server architectures for production systems handling offline-first, distributed workloads. Led MongoDB Realm migration projects end-to-end: solution design, infrastructure scaling, and production deployment. Created Ditto University curriculum — self-paced educational material including novel formats like graphic novel-style articles on distributed systems. Delivered technical enablement workshops that helped customers ship to production on time.

Senior Developer Advocate, CircleCI

October 2020 - February 2024

CircleCI is a leading CI/CD platform enabling teams around the world to manage and deliver change in their software projects.

Created hands-on technical workshops driving measurable sign-ups, feature adoption, and Champions program growth. Built the conference playbook that enabled EMEA to outperform other regions 3-4x in lead generation. Launched speaker enablement program for engineers: topic ideation through presentation delivery. Converted detractors into advocates through direct problem-solving and internal product advocacy. Gathered community insights and shepherded them through to shipped features.

Developer Advocate, DataRobot

January 2020 - October 2020

DataRobot is an enterprise AI company helping leading organisations make intelligent decisions using their data.

Built the developer portal from scratch: tutorials, samples, and curated community forum. Created demo applications showing AI/ML integration in practice — bridging data science and software development. Authored educational content that made machine learning accessible to traditional developers. Managed public GitHub organisation, enabling data scientists to publish and share their work.

Senior Developer Advocate, Pusher

November 2016 - December 2019

Pusher (now a MessageBird company) makes realtime APIs for developers, powering breaking news, trading, messaging, sports betting, and more.

Led Developer Relations team: direct reports, freelancers, and outreach programs. Spearheaded "State of Kotlin" survey (2018) — first large-scale survey of Kotlin language adoption. Built and maintained open-source web/mobile SDKs; owned developer experience and documentation. Founded "The Dev Shed" meetup for developers building developer tools. 50+ international conference appearances on Android, real-time APIs, and developer tooling.

Lead Software Engineer, M&S

August 2013 - November 2016

M&S is one of the UK's major retailers. I worked on the mobile team of M&S Digital, responsible for the Android shopping app.

Led the team that built M&S's first internally developed Android retail application. Created internal engineering bootcamp that upskilled graduate and junior developers on software engineering best practices. Co-authored incident management process and on-call protocols for mobile applications — establishing operational maturity for a new platform.

Co-founder, Equaleyes

December 2010 - August 2013

Equaleyes was a startup I co-founded out of university after reaching the global finals of Microsoft Imagine Cup in 2011.

Co-developed accessibility software suite for visually impaired Android users. Microsoft Imagine Cup 2011 global finalist — top 8 teams worldwide. Secured seed funding and joined Telefónica Wayra accelerator in London.

Education

B.En. Informatics & Communication Technology (ICT)
University of Maribor, 2007-2010